Create a professional SEM agreement that protects both parties, clearly defines deliverables, and establishes measurable performance metrics. Start with our attorney-reviewed template.
A Search Engine Marketing (SEM) Agreement is a legally binding contract between a digital marketing agency or professional and a client that outlines the scope, terms, and conditions of search engine marketing services. This agreement protects both parties by clearly defining responsibilities, deliverables, and payment terms.
This agreement serves as a formal framework for SEM services, including paid search advertising, keyword targeting, and campaign management. It establishes clear expectations for campaign performance, budget allocation, and reporting requirements while protecting both parties' interests.
Use this agreement when:
This agreement is commonly used for:
Consider these variations based on specific needs:
Our template has helped numerous businesses establish successful SEM partnerships, including a retail chain that increased online sales by 150% and a B2B company that reduced cost per lead by 40% through clear performance metrics and accountability measures.
Payment terms should specify management fees, advertising budget handling, payment schedule, and late payment penalties.
Performance metrics should include specific KPIs like click-through rates, conversion rates, cost per acquisition, and ROAS targets.
Yes, with written consent from both parties through an official amendment to the original agreement.
The agreement should clearly specify account ownership and access rights for both during and after the contract period.
Most SEM agreements run for 6-12 months with renewal options, though terms can vary based on campaign needs.