Sports Sponsorship Agreement Template
A sports sponsorship agreement is a legally binding contract between a sponsor (typically a business) and a sports property (such as a team, athlete, event, or venue) that outlines the terms and conditions of their partnership. This comprehensive template ensures all crucial elements are properly documented and legally protected.
What This Template Is For
This template serves as a foundation for creating professional sponsorship agreements in the sports industry. It helps define the rights and obligations of both parties, including financial terms, brand usage permissions, exclusivity clauses, and performance requirements. The template is designed to prevent misunderstandings and protect both sponsors and properties throughout the partnership.
When To Use This Template
Use this template when:
- Negotiating a new sports sponsorship deal
- Renewing an existing sponsorship agreement
- Creating a partnership with individual athletes
- Establishing venue naming rights
- Developing team sponsorship contracts
- Setting up event sponsorship terms
How To Customize It
Follow these steps to customize your sports sponsorship agreement:
- Insert sponsor and property details in the designated fields
- Define the specific sponsorship category and exclusivity terms
- Detail the rights and benefits being granted
- Specify financial terms and payment schedules
- Outline activation requirements and deliverables
- Add any specific performance metrics or KPIs
- Include termination conditions and renewal options
- Review and adjust insurance and indemnification clauses
Common Use Cases
This template is frequently used for:
- Professional sports team sponsorships
- Individual athlete endorsement deals
- Stadium and venue naming rights
- Tournament and event sponsorships
- League-wide partnerships
- Youth sports program sponsorships
Best Practices
- Clearly define all terms and obligations
- Include specific performance metrics
- Detail content usage rights and restrictions
- Specify activation requirements
- Include force majeure clauses
- Define conflict resolution procedures
- Set clear renewal terms
Template Variations
Different versions of this template are available for:
- Title sponsorships
- Official supplier agreements
- Media rights partnerships
- Venue naming rights
- Equipment sponsorships
Success Stories
This template has been used successfully by regional sports teams securing six-figure sponsorships, national brands establishing athlete partnerships, and international sports events securing multi-year naming rights deals.