PPC Management Agreement Template

Create a professional agreement that clearly defines your PPC management services. Protect both parties with detailed terms, establish clear deliverables, and set expectations for campaign management and results.

PPC Management Agreement Template

A Pay Per Click (PPC) Management Agreement is a legally binding contract between a PPC service provider and a client that outlines the terms, scope, and deliverables of PPC advertising campaign management services. This agreement protects both parties by clearly defining responsibilities, payment terms, and performance expectations.

What This Template Is For

This template is designed for digital marketing agencies, freelancers, and PPC specialists who provide professional pay-per-click advertising management services. It establishes a clear framework for campaign management, reporting requirements, and service deliverables while protecting both parties' interests through comprehensive terms and conditions.

When To Use This Template

Use this agreement template when:

  • Starting a new PPC management relationship with a client
  • Formalizing existing PPC management services
  • Updating terms with current clients
  • Expanding PPC services to include new platforms or campaigns
  • Establishing clear boundaries and expectations for campaign management

How To Customize It

Follow these steps to customize the template:

  1. Review and adjust the scope of services section to match your specific offerings
  2. Set clear campaign management fees and payment terms
  3. Define reporting frequency and metrics
  4. Specify campaign budget management procedures
  5. Add any platform-specific terms (Google Ads, Bing Ads, etc.)
  6. Include your company's specific policies and procedures

Common Use Cases

This agreement template serves various PPC management scenarios:

  • E-commerce PPC campaign management
  • Lead generation campaign services
  • Local business advertising management
  • Multi-platform PPC campaign coordination
  • Retainer-based PPC services

Best Practices

Follow these guidelines for a strong agreement:

  • Clearly define campaign goals and KPIs
  • Specify reporting frequency and format
  • Include clear termination clauses
  • Define intellectual property rights
  • Establish communication protocols
  • Set realistic performance expectations

Template Variations

Consider these variations based on your needs:

  • Project-based PPC management agreement
  • Retainer-based service agreement
  • Performance-based contract variation
  • Multi-platform management agreement

Success Stories

Real-world examples of effective PPC management agreements:

  • E-commerce client achieving 300% ROAS through clear performance terms
  • Agency growing client's lead generation by 150% under structured agreement
  • Local business expanding market reach with defined geographic targeting terms

Frequently Asked Questions

What should be included in PPC management fees?

Management fees should cover campaign setup, ongoing optimization, reporting, strategy development, and regular client communication.

How are advertising budgets handled in the agreement?

The agreement should specify that ad spend is separate from management fees and detail how budgets will be managed and adjusted.

What performance metrics should be included?

Key metrics like click-through rate (CTR), conversion rate, cost per click (CPC), and return on ad spend (ROAS) should be defined.

How long should the agreement term be?

Initial terms typically range from 3-12 months, with provisions for renewal and termination clearly stated.

What reporting requirements should be specified?

Define report frequency, format, included metrics, and delivery method, typically including monthly performance reports and campaign updates.