Create compelling press releases that get noticed with our industry-standard format. Proper structure, professional presentation, and journalist-friendly layout help ensure your news gets the coverage it deserves.
A properly formatted press release is essential for effectively communicating your news to media outlets and journalists. Following the standard press release format ensures your announcement is taken seriously and increases the likelihood of media coverage.
The press release format provides a standardized structure for announcing news to media outlets, journalists, and the public. It helps organize information in a way that makes it easy for journalists to quickly understand and report on your news. This format is used for company announcements, product launches, event notifications, and other newsworthy items.
Use this press release format when you need to:
Follow these essential elements in order:
Different types of press releases may require slight format adjustments:
A press release should ideally be 400-500 words and no longer than one page. If additional information is necessary, include it in a separate media kit.
Send press releases early in the business day, typically between 8-9am, and avoid weekends or holidays. For event announcements, send 2-3 weeks in advance.
Include 1-2 relevant quotes from key stakeholders, such as company executives or industry experts. Each quote should add value and perspective to the announcement.