Request Customer Testimonials with Confidence

Transform happy customers into powerful brand advocates with this professional testimonial request email template. Increase response rates, maintain professional relationships, and build social proof for your business.

Testimonial Request Email Template

A well-crafted testimonial request email can help you gather valuable social proof for your business while maintaining professional relationships with your customers. This template is designed to maximize response rates and generate authentic, detailed testimonials that showcase your value proposition.

What This Template Is For

This testimonial request email template helps businesses and professionals systematically collect customer feedback and success stories. It's specifically designed to overcome common challenges like low response rates, generic testimonials, and awkward asking situations. The template includes strategic elements like timing suggestions, clear instructions, and helpful prompts to guide customers in providing meaningful testimonials.

When To Use This Template

Send this testimonial request email:

  • After a successful project completion
  • When clients achieve significant results
  • 30-60 days after product implementation
  • Following positive feedback or compliments
  • During regular customer success check-ins
  • At the end of a service period

How To Customize It

Follow these steps to personalize your testimonial request:

  1. Add specific details about your collaboration or their success
  2. Customize the questions based on your industry and service
  3. Include relevant links to your review platform or form
  4. Adjust the tone to match your relationship level
  5. Modify the incentive section if applicable
  6. Update the response timeline based on your needs

Common Use Cases

This template works effectively for:

  • Service-based businesses gathering client success stories
  • SaaS companies collecting user testimonials
  • Consultants documenting client results
  • E-commerce businesses requesting product reviews
  • Freelancers building their portfolio

Best Practices

  • Time your request when customer satisfaction is high
  • Make it easy with clear instructions and links
  • Provide specific questions or prompts
  • Keep the email concise and friendly
  • Offer multiple response formats (written, video, etc.)
  • Follow up once if no response within a week

Template Variations

Adapt this template for different scenarios:

  • Quick feedback request version
  • Video testimonial request format
  • Social media review request variant
  • Long-form case study invitation
  • Group testimonial campaign version

Success Stories

Real results from using this template:

  • Marketing agency increased response rates by 65%
  • SaaS startup collected 50+ testimonials in one month
  • Consultant gathered 10 video testimonials in two weeks
  • E-commerce store doubled review collection rate

Frequently Asked Questions

When is the best time to send a testimonial request?

Send your request within 1-2 weeks after project completion or when clients achieve notable results, while the experience is still fresh.

Should I offer incentives for testimonials?

While small incentives can increase response rates, ensure they comply with review platform policies and disclosure requirements.

How many follow-ups should I send?

Send one follow-up email 5-7 days after the initial request. More than that may strain the relationship.

What if I get a negative response?

Use it as an opportunity to address concerns and improve your service. Don't pressure customers for positive reviews.

How can I make it easier for customers to respond?

Provide clear instructions, specific questions, and multiple response options (written, video, or audio).