Cross Promotion Agreement Template

A cross promotion agreement is a legal document that formalizes a partnership between two companies to jointly market their products or services. This agreement establishes the terms, responsibilities, and benefits for both parties engaging in collaborative promotional activities.

What This Template Is For

This template helps businesses create a clear framework for cross-promotional partnerships by defining:

Scope and nature of promotional activities
Each party's marketing obligations
Duration of the partnership
Resource commitments
Performance metrics
Brand usage guidelines

When To Use This Template

Use this agreement template when:

Partnering with another business for joint marketing initiatives
Launching co-branded campaigns
Establishing reciprocal marketing arrangements
Creating shared promotional content
Organizing joint events or promotions

How To Customize It

Follow these steps to customize the agreement:

Define specific promotional activities for each party
Set clear timelines and duration
Specify marketing channels and methods
Include brand usage guidelines
Add performance metrics and reporting requirements
Detail any financial arrangements
Include termination conditions

Common Use Cases

This template is commonly used for:

Social media cross-promotion
Email marketing partnerships
Joint event marketing
Content collaboration
Product bundling promotions

Best Practices

Be specific about promotional obligations
Include measurable performance metrics
Define approval processes for marketing materials
Specify brand usage guidelines
Include regular review periods

Template Variations

Consider these variations based on your needs:

Digital marketing focus
Event-specific promotion
Product launch collaboration
Influencer cross-promotion

Success Stories

Real examples of successful cross-promotions:

Food delivery app partnering with local restaurants
Fitness app collaborating with athletic wear brand
Software company partnering with complementary service provider

Frequently Asked Questions

What should be included in a cross promotion agreement?

The agreement should include promotional activities, timeline, obligations, brand guidelines, and performance metrics.

How long should the agreement term be?

Typical terms range from 3-12 months, with options for renewal based on performance.

Can the agreement be terminated early?

Yes, include termination clauses with notice periods and conditions for early termination.

How are promotional costs handled?

Specify whether costs are shared or handled separately by each party.

What metrics should be tracked?

Include relevant KPIs like engagement rates, leads generated, or sales attributed to the partnership.