Search Engine Marketing Agreement

A Search Engine Marketing (SEM) Agreement is a legally binding contract between a digital marketing agency or professional and a client that outlines the scope, terms, and conditions of search engine marketing services. This agreement protects both parties by clearly defining responsibilities, deliverables, and payment terms.

What This Agreement Is For

This agreement serves as a formal framework for SEM services, including paid search advertising, keyword targeting, and campaign management. It establishes clear expectations for campaign performance, budget allocation, and reporting requirements while protecting both parties' interests.

When To Use This Agreement

Use this agreement when:

• Engaging a new SEM agency or professional
• Launching a new search marketing campaign
• Expanding existing SEM services
• Formalizing a working relationship with current clients
• Updating terms of service for SEM work

Key Components of the Agreement

• Scope of SEM services
• Campaign objectives and KPIs
• Budget allocation and management
• Reporting frequency and metrics
• Payment terms and schedule
• Intellectual property rights
• Confidentiality clauses
• Termination conditions

Best Practices

• Clearly define campaign goals and success metrics
• Include specific reporting requirements and schedules
• Detail budget management procedures
• Specify account ownership and access rights
• Include confidentiality and non-compete clauses
• Define clear termination procedures

Common Use Cases

This agreement is commonly used for:

• Enterprise-level SEM campaigns
• Small business search marketing services
• E-commerce PPC management
• Local search advertising campaigns
• Multi-location business advertising

Template Variations

Consider these variations based on specific needs:

• Agency-client agreement
• Freelancer-client contract
• Project-based SEM agreement
• Retainer-based service contract

Success Stories

Our template has helped numerous businesses establish successful SEM partnerships, including a retail chain that increased online sales by 150% and a B2B company that reduced cost per lead by 40% through clear performance metrics and accountability measures.

Frequently Asked Questions